The familiar email marketing platform: campaigns, landing pages and basic automation with an easy editor for small lists.
Best for: Small businesses sending straightforward email campaignsPlaceholder: this button does not yet link anywhere. On the live site it will link to the official Mailchimp website (with an affiliate link only after programme approval — see our affiliate disclosure).
The familiar email marketing platform: campaigns, landing pages and basic automation with an easy editor for small lists. In this review we cover what Mailchimp does well, where it falls short, what it really costs, and exactly who should — and should not — pay for it. Our scoring follows the published WiseToolHub methodology.
Free tier for very small lists; paid plans are priced mainly by number of contacts and rise as your list grows. Watch overage charges on lower tiers.
Editorial summary only — pricing changes often. Confirm the current price on the official Mailchimp pricing page before buying.
Still the simplest safe pair of hands for small-list email marketing.
Compare HubSpot vs Mailchimp side by side
Pricing follows contact count — including, on some plans, archived or unsubscribed contacts. Clean and archive lists regularly.
Only for very small lists and basic campaigns; sending and contact caps arrive fast.
It offers basic audience management, but growing sales teams usually need a real CRM like HubSpot.
All-in-one CRM platform with marketing, sales and service hubs — start free, then scale into automation and reporting.
Best for: Growing businesses that want CRM and marketing in one platformRead the full HubSpot reviewSee all Marketing / Email / CRM tool reviews · Browse the full tools directory
